Q: How do you think the lookbook will translate to the QFIN audience (was it meant to inspire campus outfits / used as an editorial shoot, more posed and aesthetically-directed / represent anything specific about fall? etc.)

A:  For the fall lookbook, we wanted to drift away from anything overly editorial. We wanted a fall lookbook that the QFIN audience could look at and picture it happening in their classrooms and lectures, creating an almost tangible reality here at Queens. We want Queen’s students to be able to picture where they might fit in this lookbook. 

Q: What do you want QFIN members and consumers to take away from the 2022/2023 lookbook? 

A:  We want members and consumers to be able to feel more comfortable getting dressed up to go to class. We feel that at Queens, not everyone is comfortable dressing the way they want for school because it may not be the “norm”.  After seeing this lookbook we want viewers to imagine themselves being a part of this, imagine what they would wear and be inspired to dress up for their next class. 

Q: Favourite outfit from the lookbook?

A: My personal favourite outfit from the lookbook was SK’s. SK was styled in a button up, black tie with a leather jacket on top. The outfit translated from our moodboard perfectly into our lookbook. So sleek but effortlessly cool.